Oslo, Norway – Legendary chess grandmaster Magnus Carlsen is expanding his influence beyond the board with the launch of his latest digital venture, Take Take Take, a chess app designed to make following chess events and players easier and more enjoyable for fans at all levels. In a new show streamed from the Take Take Take Studio, Carlsen and his co-founder, visionary CEO Matt Christiansen, shared their excitement about the app, which aims to offer a comprehensive experience for chess fans worldwide.
A Platform for Chess Fans
Take Take Take is not just another chess app—it’s a hub for fans, combining game insights, real-time notifications, and interactive features. Carlsen describes it as “a home for all chess fans,” allowing users to follow top players like himself and other popular personalities such as Levy Rozman and Anna Cramling. Christiansen, a tech entrepreneur with a background in building successful tech companies, envisions the app as an answer to the gaps in chess accessibility he experienced as a fan. “There wasn’t one platform where I could easily track when Magnus was playing,” Christiansen explained, noting that the app makes it possible for users to stay updated on tournament schedules, follow match progress, and view head-to-head stats.
Features to Enhance the Chess Experience
Designed with both casual and serious fans in mind, Take Take Take offers a range of innovative features:
- Personalized Notifications: Fans can receive alerts for matches involving their favorite players, allowing them to stay up-to-date without missing key moments.
- Detailed Player Profiles and Stats: Users can explore statistics, strengths, and match histories for top players, providing an in-depth understanding of their performance.
- Emojis and Visual Indicators: In a playful twist, the app uses emojis to show the ‘mood’ or status of pieces on the board, making it easy for newer fans to gauge the position without extensive chess knowledge.
- Fantasy Chess League: True to Carlsen’s passion for fantasy sports, the app includes a fantasy chess feature where fans can select pieces, compete with friends, and score points based on game events.
Christiansen highlighted the simplicity and accessibility of the app’s interface, which eliminates common barriers fans face, like timezone differences and complicated commentary full of notation. The goal is to bring more people into the world of chess without overwhelming them, a sentiment echoed by Carlsen himself: “Every chess fan should have a choice in how they engage with the game.”
A New Dimension to Chess Engagement
Take Take Take also plans to feature live and pre-recorded content, including recaps and insights from top tournaments, through its dedicated studio. Carlsen, who built and sold his previous company, Play Magnus, to Chess.com, explains that Take Take Take focuses more on the viewer experience than on playing. Carlsen has included a “Fantasy Chess” element, making matches even more engaging by allowing fans to predict moves and track fantasy teams.
A Modern Touch with Old-School Advice
The app’s emoji feature, which visually represents how pieces ‘feel’ on the board, draws on an old Soviet chess technique of “talking to your pieces” to ensure each piece is well-placed. Carlsen says this approach helps players of all levels connect with the game intuitively, making chess feel more accessible and engaging.
In an era where chess is rapidly expanding, Take Take Take promises to give fans an exciting new way to experience the game, combining ease, innovation, and engagement in one user-friendly platform.